On Saturday, Sept 22 our team headed down to the Big Apple to join the Dear Kate team for a launch party celebrating a recent collaboration: the Strong Performance Undies. The party took place at Jackrabbit Sports running shop in the Upper East Side. The team at Jackrabbit were a huge help, giving us a large space and helping direct the flow of traffic in store. Yummy sponsors like Kind bars, Suga Juice and Cup and Compass Organic Tea provided delicious refreshments while we were able to do what we love most: connect with our sisters in sport!
We were just over the moon that so many of you came out to check out the new product, shop, and just say “hi”. We were graced by the presence of Erica Sara herself (the artist behind the charms given to the first 20 orders!), Olympian Sara Henderson (Finished 4th at the London Olympics in rowing), top bloggers like Gia Alvarez and Jess Underhill and many others that we finally got to put a face to the email address!
Every 30 min we raffled off fun prizes, like headbands donated by SparklySoul, Believe I Am T-Shirts and BIA Journals. We were overwhelmed by the great write ups from many popular blogs, a feature in the Rhode Island Monthly and the social media conversations that went on long after we cleaned up.
In many ways this company has been a metaphor for a running career, growing one PB at a time, one step at a time. Events like these are on par with getting into my first Diamond League race – it’s a not only a huge step forward, but an opportunity to look at how far we’ve come, enjoy the moment, and have a little fun with all of you who make doing what I love possible! Plus, who doesn’t want to show off sweet underwear?!? Special thanks to our Super Model Michelle Roos for doing just that, rocking our undies all over the city for the photo shoot!
Thanks for the great ride and here’s to the journey!