I wanted to update all you awesome people on the latest news. My "official" role with Believe I Am has come to an end, and my partner in crime, Ro, is taking over the whole shebang. I am graduating to the position of #1 fan and eternal #sisterinsport, which will make a lot of sense when you read the details.

With Picky Bars growing so much and being in my house, it has become very difficult for me to pull my weight with Believe I Am. Add a baby into the mix and my goal to spend significant time writing my book, this will only become more challenging. Even though Ro has always been willing to take over the load, and never complains, I just don't feel right about things not being even, and I wanted to hand the business over to her before it became a problem. She deserves it.

 

 

When Ro and I talked about this change for the first time, it was very emotional. This business gave us an opportunity to do something we believed in together, and was a way to grow closer as friends despite being 3000 miles apart. Over two years we had to figure out a lot of challenges, collaborate, compromise, strategics, check lots of boxes, round up lots of money to buy inventory, pitch ideas to huge companies…and with each challenge we grew wiser, more experienced, and closer as friends. If you ever have a chance to start a business with a friend you greatly admire and respect, DO IT! Communicate honestly and put your heart into it and you just can't go wrong.

Ro has always been the spirit and heart of our little business and has already proven she is capable of running the show time and time again. Her passion for the sisterhood of sport and her commitment to spreading an epidemic of joy and confidence among women athletes inspires me. You simply will not find a more loving and generous woman on the planet. Just ask any of her friends. The girl is gold :)

 

 

It makes me so happy to formally give her the torch and adapt myself to a support/fan/friend role. I can't wait to see how she blossoms as a mom and the CEO of her own company! The nature of our friendship has always been about sharing thoughts and ideas, and supporting one another's lives, and that will never change. Now I'll just be first in line to buy the new stuff, and you better believe I'll heckle her for a co-founder discount!

 

 

So as I depart, I want to thank each and every one of you for being a #sisterinsport and spreading the good juju around. Significant pieces of my heart and soul are in Believe I Am. I'll always be no more than a stones throw away. Please join me in congratulating Ro on becoming the Queen Bee! Ro, I believe in you girl! 

xoxo

Lo

p.s. If you could take this brief 10 question survey, Ro will give you $5 off your next purchase!