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    BIA Blog

    Women to Watch at World Champs

    With the IAAF World Track and Field Championships kicking off in Moscow, I wanted to give some of my sisters in sport and other women worth watching a shout out! These are some of the fastest women in the world and all round incredible athletes. I’ll be glued to the screens and you should be too, since World Champs are the same level of competition as the Olympic Games!

     Molly Huddle 5K - Molly is my American homegirl. She lives in Providence, RI and trains under the tutelage of Ray Treacy. She is the fastest American EVER over the 5k distance. In 2010 she ran a PB of 14:44.76 and made the final in the 2012 London Olympics. Two recent personal bests in the 1500m and 3000m this season suggest Molly is in the form of her life. Look for her to make the final and be in the battle for some of the top spots in Moscow! Although Molly will have the almighty Ethiopian Meseret Defar to contend with, at this stage in her career she is ready to make a big splash. Although Molly is a self-confessed wuss by day, she’s blessed with a perfect stride, ample experience and years of preparation — she is truly a bad-a** warrior on the track!  @mollyhuddle races Wednesday.

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    Olympic Champions do this so why don't YOU?

    I'm going to tell you about a little strategy used by Olympic Champions to help them reach peak performance. The best part is, you don't need superhuman-sonic speed in order to have this strategy work for you.


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    Superwoman Giveaway!

    'Tis the Superwoman season (Mother's day is May 12th).We want to giveaway our "Strong" shirt and necklace to some very special Superwomen. Know any Superheroes that should be on a pedastal? I bet you do! We all know those special women in our life, the true super heros. They do the self-less, thankless work, they are ones that raise energy of our environments with their campassionate work. We know their struggles, their fortitude, their courage to overcome, their generosity, their selflessness, their genius, and their strength. Many times our sisters (biological & non-biological) provide us with the strength to keep our heads up when times are rough. Here is your chance to give them that "Shout Out" and nominate them in the comments section under this blog where they'll be entered in a draw to win our Super Pack! 

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    Free, Fast, Fun

    Finally a Race Tank !

    According to our recent survey, almost 60% of our customers are looking for sports clothing from Believe I Am....Viola.....Ask and you shall recieve :) Let me present to you, your personal record-breaker super power tank top!. The Free, Fast, Fun mantra has been known to help this runner break records and personal bests left and right.

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